"Beautiful Morning" follows the exploits of a man living in Levi's the morning after a wild night. 

Dragon Age: Inquisition is a game steeped in lore and rich with characters. So we created a fully integrated campaign that centered on these strengths. 

Appealing to both franchise fans and new audiences alike, "Lead them or Fall" helped make Dragon Age: Inquisition Game of the Year.  

The Breach Videos:

Watch as Vivienne, The Iron Bull, and Varric bear witness to the tearing of the Breach—a cataclysmic event that plunges the world of Dragon Age into chaos. 

The Breach Broadcast:

The broadcast video has garnered over 10.5 million views on YouTube.  

Employing the comedically deadpan talents of The Lucas Brothers, we launched EA Access—Electronic Arts' subscription-based gaming service.

I was a co-creator and creative consultant on "War Within the Cartel"—a thirty-minute Amazon Prime exclusive video produced by Star Trek writer Roberto Orci and directed by The Walking Dead's Avi Youbain.

Originally pitched as a broadcast commercial, the concept eventually evolved into a long-format film produced and directed by LA-based studio—Legion of Creatives.   

For the official reveal of FarCry 5 at E3, we created a number of different assets to get eyes on the game. From Snapchat ads and geofilters, to a themed food truck, we drove thousands of event attendees to play the game and generated millions of views worldwide.

Snapchat ads

Three Snapchat ads played on the official E3 Live Story and appeared in millions of User Stories throughout the three days of the event. Created on a shoestring budget and starring yours truly, the ads generated over 7 million views.

Food Truck

To reward the event attendees who waited hours to play the game, we created the FarCry 5 Meat Wagon food truck. All players had to do was show their completion stamp at the Meat Wagon to receive free authentic Montana fare—including Bison Burgers and Sheep Herder hors d'oeuvres.

Geofilters

Thousands used our exclusive geofilters to brag that they were at E3.

Instead of hiding behind faux holiday wishes and cheer, we did something unexpected for the Dodge Big Finish—we told the truth.    

For the launch of Battlefield 4 we wanted to bring to life the awe-inspiring moments that continue to define the franchise.

But rather than following the industry norm of creating one all-in, Hollywood-level production, we created a reservoir of over forty gamer-driven video assets.

To date, Only in Battlefield 4 has generated interaction rates over four times higher than industry benchmarks and over 30 million YouTube views.

For the launch of Ghost Recon Wildlands, we created a broadcast spot highlighting the complete freedom and control you have over the massive open game world.

With relatively zero production dollars, and using preexisting footage, we were able to craft a campaign that took Kikkoman to an entirely different place at the brand level.

Each year, ad agencies from around Michigan get together for the D Show—an award show celebrating the year's best advertising. Along with a call for entries, each participating agency is asked to submit video shorts to act as entertainment in between awards. Sticking with the given year's theme of number two pencils, these are the videos my partner and I created. 

"The Warlord Apollyon"

To announce For Honor's surprisingly deep single player experience, we launched the trailer, "The Warlord Apollyon." Limited to using only preexisting in-game cinematics, we were able to re-record VO with Apollyon's voice actor, creating a cohesive narrative. 

"Who Will Reign?"

For the launch of For Honor, we created a short, one minute trailer showcasing the intensity that can only be felt at the heart of battle. 

"Only One" was created to help elevate brand awareness and sales of Ram trucks in California. The commercial was successful, surpassing monthly sales projections by fifty-five percent.  

To tout Ram trucks' superior power and technology, we created Ram Truck Month: Strength in Numbers. The campaign helped increased sales by forty-five percent that September—the largest increase of any Chrysler brand that year.

Intel inside. Amazing experiences outside.

After years of declining brand awareness, Intel decided it was time to break out of being “locked inside” and appeal to a new generation by showcasing all of the amazing experiences they make possible outside.

So we created a video-led, fully integrated global campaign that showed a new generation a whole new Intel.

"Pickup" was originally created to run exclusively in the California market. But after a positive reception, the spot was chosen to run nationally.

With a little help from Michael C. Hall, we were able to make low-budget minivan accolade spots entertaining.