A silly shower thought—triggered by the prospect of Elon Musk and Mark Zuckerberg cage fighting—quickly turned into a challenge:
Would it be possible to create an ad for a fake 1990s-style fighting game that parodied the absurdity of the moment before the end of the news cycle?
Just six months ago the answer would have been a resounding, “NO.” However, advancements in AI made it possible for a group of four advertising professionals to create a viral video that generated millions of views, dozens of copycats, multiple online articles, and even bootleg merchandise—ALL during one holiday week.
Adobe Firefly
Midjourney
PlayHT
Adobe Premiere
Adobe After Effects
Discord
Tech Fighter Turbo was shared across all major social media platforms by hundreds of different accounts. The view count is currently in the millions and continues to rise.
Online articles about the “game.” Yep. People thought this thing was real.
Copycat Street Fighter Video
Copycat Mortal Kombat Video
Bootleg merchandise!