Seven days. Four creatives. One of the first viral AI videos ever made.

During the July holiday of 2023, a silly shower thought—triggered by the prospect of Elon Musk and Mark Zuckerberg cage fighting—quickly turned into a challenge: Could a small team create an ad for a fake 1990s-style fighting game that parodied the absurdity of the moment before the news cycle moved on?

Just six months earlier, the answer would have been a resounding “NO.” But rapid advancements in AI suddenly made the impossible possible. So over the course of one holiday week, our team of four advertising professionals created a viral video that generated millions of views, inspired dozens of copycats, spawned multiple online articles, and even led to bootleg merchandise.

AI platforms and creative programs used:

• Adobe Firefly

• Midjourney

• PlayHT

• Adobe Premiere

• Adobe After Effects

• Discord

Online articles about the “game.” Yep. People thought this thing was real.

Bootleg merchandise!